A DISCO sensation swept the nation back in the early 90s and started a craze that shows no signs of ending.
The sensation in question was the Land rover Discovery – a car that has become as much a fashion icon as a serious off-roader.
Its launch some 13 years ago coincided with the boom time for Yuppies and it became one of those “must have” commodities with status stamped all over it.
Since then a new breed of four wheel drives has arrived with as much attention paid to creature comforts and luxury as the ability to conquer some of the worst terrain in the world.
It has spawned its own niche in the market – the sports utility vehicle – and now they come in all shapes and sizes with prices to match.
From the £9,980 it takes to get behind the wheel of a Daihatsu Terios or Suzuki Jimny to the overwhelming refinements of a £60,000-plus Range Rover, complete with onboard fridge and television, there are now more than 30 different types of off-roader on sale in the UK.
Almost every car manufacturer has a 4WD in its portfolio and all can go places that would make a normal car quiver.
Classic shapes such as the Jeep Wrangler, which has its roots obviously set in the Wilys Jeep of the Second World War, the futuristic designs of the so-called soft-roaders like Toyota’s RAV4 and the rugged looks of Land rovers and Nissans have become part and parcel of everyday driving.
Even brands not normally associated with such agricultural abilities have got in on the act – BMW with the X5, Lexus and the RX300 and even Porsche with its soon-to-be launched Cayenne – have seen the need to enter the SUV zone in earnest.
Around one in 20 new cars sold in the UK is now in the sports utility category and the popularity of such types keeps growing. In 2002 sales of 4×4 increased by more than ten per cent compared to the previous year.
The attraction of such vehicles is multifold. Not only do they have a tough image but you get an awful lot of metal for your money.
Roomy interiors, rugged construction and an elevated driving position that provides excellent visibility are characteristics of any off-roader.
They are as much a symbol of status as capable family carriers – and ideal for those who love to explore the great outdoors.
The market leader is the Land rover Freelander, launched five years ago. It is the most popular 4WD in Europe and accounts for more than a third of off-road sales, attracting more than 23,000 customers in 2002 alone.
Land rover also takes the honours among the large off-roaders with the Discovery remaining the dominant force. The shape may be more than 13 years old but still more than 10,000 a year are sold – 40 per cent more than its nearest rival, the BMW X5.
These are serious pieces of kit which are equally at home cruising down the M1 or crossing the Sahara and their prices reflect the amount of strength and technology in their construction. That also means they are not at their best under normal conditions – suspensions which can handle a boulder field are likely to produce a fair amount of rocking and rolling on the road.
But only around five per cent of off-roaders sold ever venture into the mud and grime – a statistic which led to the arrival of so-called soft-roaders such as the Toyota RAV4 and the Honda CRV.
Cars like these were designed with road use in mind then given the necessary tweaks to allow them to handle a muddy track or wet, grassy field. The result is a much more accomplished feel to their drive – and they’re ideal as medium priced family vehicles.
Other manufacturers took a different route with so-called crossover vehicles – estates given a four wheel drive makeover such as the Audi Allroad, the Subaru Legacy and the Volvo Cross Country.
However the sheer size of most of the cars in the off-road fraternity means they have something else in common – large engines. The bigger models inlcuding the Discovery, X5, Jeep Grand Cherokee and Mercedes M Class have either whopping V8s or big diesels under the bonnet and in whichever guise they are not the most economical.
Most petrol versions will return well less than 20 miles to the gallon and even diesels will be lucky to break the 25mpg mark. The soft-roaders may have smaller engines but again they will never be among the most economical around. Neither will they offer significant tax advantages in terms of exhaust emissions.
Despite that, the 4WD love affair goes on and 2003 kicks off with the arrival of new versions of two of the stalwarts in the big 4WD league.
There is a revamped Mitsubishi Shogun with prices ranging from £21,995 to £32,495 and an all new Toyota Landcruiser starting at £23,995 and topping out at £36,795.
The Shogun has cleaner body lines, extra safety and security features and a luxury diesel version in its line up while the Landcruiser is about to set new standards in terms of ride comfort.
Both are pointers to the future, as is the the BMW xActivity concept off-roader. This 3.0 litre, due for release in 2004, will slot in below the X5 tackling the Freelander head on with some space age design.
The Freelander itself will get a facelift later in 2003 and by then there will be a number of other new 4WDs including the Cayenne, the Volvo XC 90 and Volkswagen’s first off-road forray, the Touareg, on sale – all proving the boom in leisure and lifestyle vehicles is here to stay.